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VISSLA - Protect and Surf
Vissla is more than a surf apparel brand; it’s a movement representing creative freedom and a forward-thinking, sustainable philosophy. The brand’s ethos, “To Protect & Surf,” pushes the boundaries of technical equipment while constantly striving to minimize environmental impact, protecting the very oceans that inspire them.
Material Innovation: From Waste to Wave Vissla places sustainability at the core of their product development by prioritizing materials that lessen their environmental footprint. Their apparel frequently incorporates organic cotton, natural hemp, and recycled polyester made from discarded plastic bottles, significantly reducing dependence on petroleum. A hallmark of their innovation is Cocotex®, an eco-friendly fabric engineered from upcycled coconut husks blended with recycled Repreve® polyester, turning overlooked waste products into durable, high-performance boardshorts.
Fostering the Upcycle Movement Beyond their product lines, Vissla actively engages the community in circularity through key initiatives. The annual Creators & Innovators Upcycle Contest challenges wave-conscious creators globally to take waste—like salvaged wood, discarded dock foam, or old plastic—and transform it into functional wave-riding crafts, promoting ingenuity and awareness of plastic pollution. Furthermore, the Stoke Exchange Program, run in partnership with Surfrider Foundation, provides a pathway for surfers to recycle old, any-brand wetsuits, diverting rubber from landfills and giving them new life as yoga or changing mats.