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Rifò Lab: Circular Fashion, Made in Italy
Rifò is an Italian sustainable fashion brand founded in Prato, dedicated to creating high-quality, timeless clothing and accessories through a fully circular economy model. Their mission is to transform textile waste (such as old garments and fabric scraps) into new, durable items, drastically reducing the environmental footprint typically associated with clothing production.
Key Eco-Friendly & Sustainable Practices:
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Material Circularity (Recycled Fibers): Rifò's core practice is taking used garments—like cashmere, wool, and cotton—and processing them to create high-quality recycled yarns. This ancient Prato tradition minimizes the need for virgin resources, saving vast amounts of water, energy, and chemicals typically used in growing and dyeing new fibers.
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Local and Ethical Production (0 km): To severely limit their carbon emissions from transport, Rifò ensures all production is kept hyper-local, operating within a 30 km radius of their Prato office. This local supply chain supports Italian artisans, guarantees ethical working conditions (verified by external audits), and upholds the Made in Italy quality standard.
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Anti-Waste Model: They combat overproduction and textile waste through a few key methods:
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Pre-sale system: They offer items for pre-order, ensuring they only produce what customers actually want, preventing large inventories and unsold stock.
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"Love Lasts" Repair Service: They encourage longevity by offering a free repair service to mend customers' knitted items, extending the life cycle of the garment.
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Zero Waste & Packaging: They repurpose production leftovers into "Zero Waste" accessories and utilize innovative, reusable packaging materials like their Fluffypack (made from non-recyclable textile waste) for shipping.
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Social Impact & Transparency: Rifò is a certified B Corp, balancing profit with purpose. They run the "Nei Nostri Panni" social project, which provides vocational training to vulnerable migrants, helping to revitalize traditional Italian textile crafts and provide ethical job opportunities. They also maintain transparent pricing, detailing the costs of labor, materials, and responsible production.